The shopping24 internet group belongs to the Otto Group and operates as an independent subsidiary. The company owns several product search engines and online shopping platforms. Including the shopping mall shopping24.de, the social commerce platform smatch.com, the high fashion portal yalook.com as well as the special interest portals fashion24.de, living24.de, discount24.de, gadget-shop24.de und schuhsuche.com.
Moreover the company offers a service portfolio for publishers, retailers and communities. A whitelabel cooperation allows the integration of the shopping24 internet group portfolio on the partners website. With the Facebook storefront an online shop can embed products on their fanpage. ShopTheStyle and the Style Editor are examples for social commerce tools that involve users in the online shopping process and help to create user generated content.