bonprix

Bonprix is a leading vendor of inexpensive fashions in Germany and Europe. Since its founding in 1986, this Otto Group subsidiary has systematically evolved into an internationally established business.

The company offers affordable fashions for every type, under the motto “bonprix – it’s me!” Its range covers everything from clothing, underwear and shoes to furniture and household items.

Since the 1990s, the company has pursued a multichannel strategy – a mix of catalogues, branded stores in Germany, Italy, Austria and Switzerland, and e-commerce. Over the past few years, its Web shop bonprix.de has developed into the company’s main sales channel, and is now one of Germany’s Top 10 online shops.