Baumarkt direct, a multichannel retailer founded as a joint venture between the Otto Group and Hagebau in 2007, is Germany’s market-leading DIY mail-order company. baumarkt direct combines Internet and catalogue sales with the over-the-counter business.
The product range available online and through the catalogue augments the range available in the Hagebau stores. Customers who browse the Internet or catalogues for product information can seek advice about them at a Hagebau store and order the goods directly through the store.
In October 2008, hagebau.de was named Online Shop of the Year in the B2C category. The website is compelling for its clear navigation, the emotive way it addresses customers, and its dialogue features, which include options for posting reviews or adding extra information about items.