UNITO Versand & Dienstleistungen GmbH is the biggest mail order business group in the Alpine region (Austria, Switzerland, South Tirol) and has been active with two brands in the German market since May 2013. With a multi brand strategy it covers the relevant segments of multichannel mail order businesses successfully.
Since 2003 the company which has its office in Salzburg unifies both the OTTO and Universal brand on the Austrian market and is active as well with the financial service provider OKO. In autumn 2005 OTTO started to develop in South Tirol and with its brands Ackermann and Quelle the UNITO-Group is active in Switzerland since July 2010. In addition to that Quelle got reactivated for the Austrian market on January 1st, 2011.
In Austria Universal is in leading position of the mail order business companies because of its total market strategy and its orientation towards service and quality. OTTO covers with its focus on e-commerce the fashion and lifestyle segment, Quelle is positioned as a hardware sender with a strategic focus on prizes. In Switzerland both the brands Ackermann and Quelle cover the textile segment. Since May 2013 UNITO has been active with the brands Quelle and Alpenwelt in the German market, too.