Today’s Otto Group encompasses a large number of companies operating in the major economic zones of the world. All these companies are linked by the common activity of trading and related services, in their different product lines, target groups and distribution channels. The main ingredient of the self-image of all the Otto Group companies is a joint passion for success. This self-image is reflected in the guiding principle of Otto Group.

Leading through passion

The common goal is to achieve success through passionate dedication. Despite the variety of market segments, business ideas and distribution channels of our business, not to mention its regional diversity, Otto Group sees itself as a community built on shared values. Our Group’s passion for the success is based on four levels of performance, which together represent the true strength of our Group: passion for our customers, passion for innovation, passion for sustainability and passion for integrated networking. Each one of these performance levels is an integral element of the guiding principle and self-image.