Founded by the Otto Group in 1986, Bonprix offers fashion, home textiles- and furniture at excellent value for money, with top-quality service levels.

In addition to several main catalogues, Bonprix also issues an assortment of specialogues. In recent years, the Bonprix concept has also been successfully transported to France, Italy and a number of countries in central and eastern Europe.

In collaboration with the Direct Group, 2006 saw the launch of Bonprix in Russia.

In addition to its mail-order -business, Bonprix has been building on its over-the-counter retailing activities. It currently operates 35 stores, two of which are located in Italy.