ALBA MODA is established in the sophisticated genre, stands for lifestyle and acts as an Italian inspired retailer. The company was founded in 1981 as a mail-order business for occupational clothing for doctors and pharmacists. The product range has been expanded rapidly. The first full-range catalogue already appeared in 1985. ALBA MODA has belonged completely to the Otto Group since 1993. The company positions itself within the group as a sophisticated lifestyle retailer. The 300 page main catalogue "II Grande" with a special hardcover is the trademark. As a multichannel retailer ALBA MODA is also active in e-commerce and over-the-counter retail. Its markets are Germany, Switzerland, Austria and Russia.