Baumarkt Direkt, a joint venture between the Otto Group and Hagebau, is Germany’s market leader in do-it-yourself distance selling.

The fundamental concept behind the joint venture is to exploit the opportunities presented through multichannel retailing by drawing on Hagebau’s experience in over-the-counter retail with that of the Otto Group in distance selling. As a multichannel provider, the ‘hagebau direkt’ brand integrates and bundles sales opportunities offered by Internet and catalogue sales with that of over-the-counter retail. Since July 2007, the company has served customers through its own catalogue and an online shop.